Children's perceived and ideal body images: Social marketing implications

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Children's perceived and ideal body images: Social marketing implications

This study investigated children’s perceived and ideal body images according to the four weight categories of underweight, normal weight, overweight, and obese. The aim was to provide insight into how the issue of child obesity can be raised with families to promote healthier behaviours while minimi...

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Bibliographic Details
Main Authors:	Pettigrew, Simone, Pescud, M., Donovan, Robert
Format:	Journal Article
Published:	Springer 2010
Subjects:	Body weight Intervention design Parents Children Body image
Online Access:	http://hdl.handle.net/20.500.11937/24108

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