The Impact of Enterprise 2.0 on SMEs

Enterprise 2.0 has been part of the business sector vocabulary for quite some time now. Web 2.0's revolutionary philosophy and applications have been absorbed by various areas of society. The success of the business sector benefits from a client-oriented approach, so when the benefits of a user...

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Main Authors: Antunes, D., Isaias, Pedro
Format: Book Chapter
Published: IGI Global 2014
Online Access:http://www.igi-global.com/chapter/impact-enterprise-smes/111754
http://hdl.handle.net/20.500.11937/24087
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author Antunes, D.
Isaias, Pedro
author_facet Antunes, D.
Isaias, Pedro
author_sort Antunes, D.
building Curtin Institutional Repository
collection Online Access
description Enterprise 2.0 has been part of the business sector vocabulary for quite some time now. Web 2.0's revolutionary philosophy and applications have been absorbed by various areas of society. The success of the business sector benefits from a client-oriented approach, so when the benefits of a user-centric Web became evident, adopting it was the natural next step. Enterprise 2.0 presents advantages mainly in two areas: within organizations, as they enable communication through new dynamic methods of communication and interaction, in order to enhance efficiency and productivity; and between companies and customers, suppliers, and partners, as they increase both revenue and customer satisfaction and promote cooperation and co-creation to improve services or products. This chapter illustrates the reality of Small and Medium Enterprises' (SMEs) adoption of Web 2.0. An online questionnaire was developed to assess numerous SMEs in Portugal to understand if and how Web 2.0 implementation is taking place.
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spelling curtin-20.500.11937-240872017-09-13T13:58:22Z The Impact of Enterprise 2.0 on SMEs Antunes, D. Isaias, Pedro Enterprise 2.0 has been part of the business sector vocabulary for quite some time now. Web 2.0's revolutionary philosophy and applications have been absorbed by various areas of society. The success of the business sector benefits from a client-oriented approach, so when the benefits of a user-centric Web became evident, adopting it was the natural next step. Enterprise 2.0 presents advantages mainly in two areas: within organizations, as they enable communication through new dynamic methods of communication and interaction, in order to enhance efficiency and productivity; and between companies and customers, suppliers, and partners, as they increase both revenue and customer satisfaction and promote cooperation and co-creation to improve services or products. This chapter illustrates the reality of Small and Medium Enterprises' (SMEs) adoption of Web 2.0. An online questionnaire was developed to assess numerous SMEs in Portugal to understand if and how Web 2.0 implementation is taking place. 2014 Book Chapter http://hdl.handle.net/20.500.11937/24087 10.4018/978-1-4666-6228-5 http://www.igi-global.com/chapter/impact-enterprise-smes/111754 IGI Global restricted
spellingShingle Antunes, D.
Isaias, Pedro
The Impact of Enterprise 2.0 on SMEs
title The Impact of Enterprise 2.0 on SMEs
title_full The Impact of Enterprise 2.0 on SMEs
title_fullStr The Impact of Enterprise 2.0 on SMEs
title_full_unstemmed The Impact of Enterprise 2.0 on SMEs
title_short The Impact of Enterprise 2.0 on SMEs
title_sort impact of enterprise 2.0 on smes
url http://www.igi-global.com/chapter/impact-enterprise-smes/111754
http://hdl.handle.net/20.500.11937/24087