Factors influencing loyalty to rewards schemes in small businesses

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Factors influencing loyalty to rewards schemes in small businesses

Bibliographic Details
Main Authors:	Ramaseshan, Balasubramani, Guilfoyle, Andrew
Other Authors:	Oslo School of Management
Format:	Conference Paper
Published:	Academy of Marketing Science 2009
Online Access:	http://hdl.handle.net/20.500.11937/23975

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