Factors influencing loyalty to rewards schemes in small businesses
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Academy of Marketing Science
2009
|
| Online Access: | http://hdl.handle.net/20.500.11937/23975 |
| _version_ | 1848751301212504064 |
|---|---|
| author | Ramaseshan, Balasubramani Guilfoyle, Andrew |
| author2 | Oslo School of Management |
| author_facet | Oslo School of Management Ramaseshan, Balasubramani Guilfoyle, Andrew |
| author_sort | Ramaseshan, Balasubramani |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T07:50:33Z |
| format | Conference Paper |
| id | curtin-20.500.11937-23975 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:50:33Z |
| publishDate | 2009 |
| publisher | Academy of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-239752017-02-28T01:36:45Z Factors influencing loyalty to rewards schemes in small businesses Ramaseshan, Balasubramani Guilfoyle, Andrew Oslo School of Management 2009 Conference Paper http://hdl.handle.net/20.500.11937/23975 Academy of Marketing Science restricted |
| spellingShingle | Ramaseshan, Balasubramani Guilfoyle, Andrew Factors influencing loyalty to rewards schemes in small businesses |
| title | Factors influencing loyalty to rewards schemes in small businesses |
| title_full | Factors influencing loyalty to rewards schemes in small businesses |
| title_fullStr | Factors influencing loyalty to rewards schemes in small businesses |
| title_full_unstemmed | Factors influencing loyalty to rewards schemes in small businesses |
| title_short | Factors influencing loyalty to rewards schemes in small businesses |
| title_sort | factors influencing loyalty to rewards schemes in small businesses |
| url | http://hdl.handle.net/20.500.11937/23975 |