The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam
This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Da Lat - Viet Nam. The sample consisted of 206 chrysanthemum and rose farmers in Da Lat and reports on their exhange transactions with their most preferred and second most pre...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
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ANZMAC 2011
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/23940 |
| _version_ | 1848751291979792384 |
|---|---|
| author | Le, B. Batt, Peter |
| author2 | ANZMAC 2011 |
| author_facet | ANZMAC 2011 Le, B. Batt, Peter |
| author_sort | Le, B. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Da Lat - Viet Nam. The sample consisted of 206 chrysanthemum and rose farmers in Da Lat and reports on their exhange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers' choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation. |
| first_indexed | 2025-11-14T07:50:24Z |
| format | Conference Paper |
| id | curtin-20.500.11937-23940 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:50:24Z |
| publishDate | 2011 |
| publisher | ANZMAC 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-239402017-01-30T12:40:02Z The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam Le, B. Batt, Peter ANZMAC 2011 This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Da Lat - Viet Nam. The sample consisted of 206 chrysanthemum and rose farmers in Da Lat and reports on their exhange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers' choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation. 2011 Conference Paper http://hdl.handle.net/20.500.11937/23940 ANZMAC 2011 fulltext |
| spellingShingle | Le, B. Batt, Peter The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam |
| title | The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam |
| title_full | The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam |
| title_fullStr | The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam |
| title_full_unstemmed | The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam |
| title_short | The extent to which downstream buyers are able to fulfil flower farmers needs in Da Lat - Viet Nam |
| title_sort | extent to which downstream buyers are able to fulfil flower farmers needs in da lat - viet nam |
| url | http://hdl.handle.net/20.500.11937/23940 |