Consumer trust and confidence: Some recent ideas in the literature

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Consumer trust and confidence: Some recent ideas in the literature

This paper reflects on two recent debates in the consumer literature on trust that have implications for consumer relations in the water industry. The first concerns an important yet seldom made distinction between trust and confidence. The second concerns when and how trust is related to acceptance...

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Bibliographic Details
Main Authors:	Fife-Schaw, C., Barnett, J., Chenoweth, J., Morrison, Greg, Lundéhn, C.
Format:	Book
Published:	2008
Online Access:	http://hdl.handle.net/20.500.11937/23875

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