Applying a fuzzy trust model to e-commerce systems

Moving towards automated service selection, contract negotiation, and contract fulfilment remains a promising vision for E-commerce systems. Trust is one of the main reasons why this vision is not put into practice in current E-commerce systems. Various theoretical models and technical concepts are...

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Main Authors: Chang, Elizabeth, Schmidt, S., Steele, R., Dillon, Tharam S.
Format: Conference Paper
Published: Springer-Verlag 2005
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/23864
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author Chang, Elizabeth
Schmidt, S.
Steele, R.
Dillon, Tharam S.
author_facet Chang, Elizabeth
Schmidt, S.
Steele, R.
Dillon, Tharam S.
author_sort Chang, Elizabeth
building Curtin Institutional Repository
collection Online Access
description Moving towards automated service selection, contract negotiation, and contract fulfilment remains a promising vision for E-commerce systems. Trust is one of the main reasons why this vision is not put into practice in current E-commerce systems. Various theoretical models and technical concepts are in place to facilitate crucial factors such as system interoperability or communication-level security. However, proven models, to measure social values such as trustworthiness, reputation or credibility of service consumers and service providers in loosely coupled, distributed E-commerce systems, are the missing factors which prevent the adoption of automated service interaction. This paper demonstrates the application of our Fuzzy trust model in an Ecommerce platform. We apply an exemplary business scenario to demonstrate the usage of our Fuzzy trust model.
first_indexed 2025-11-14T07:50:03Z
format Conference Paper
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institution Curtin University Malaysia
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last_indexed 2025-11-14T07:50:03Z
publishDate 2005
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spelling curtin-20.500.11937-238642018-10-02T05:46:00Z Applying a fuzzy trust model to e-commerce systems Chang, Elizabeth Schmidt, S. Steele, R. Dillon, Tharam S. ecommerce platform e-commerce systems trust e-commerce fuzzy trust model information systems Moving towards automated service selection, contract negotiation, and contract fulfilment remains a promising vision for E-commerce systems. Trust is one of the main reasons why this vision is not put into practice in current E-commerce systems. Various theoretical models and technical concepts are in place to facilitate crucial factors such as system interoperability or communication-level security. However, proven models, to measure social values such as trustworthiness, reputation or credibility of service consumers and service providers in loosely coupled, distributed E-commerce systems, are the missing factors which prevent the adoption of automated service interaction. This paper demonstrates the application of our Fuzzy trust model in an Ecommerce platform. We apply an exemplary business scenario to demonstrate the usage of our Fuzzy trust model. 2005 Conference Paper http://hdl.handle.net/20.500.11937/23864 10.1007/11589990_34 Springer-Verlag restricted
spellingShingle ecommerce platform
e-commerce systems
trust
e-commerce
fuzzy trust model
information systems
Chang, Elizabeth
Schmidt, S.
Steele, R.
Dillon, Tharam S.
Applying a fuzzy trust model to e-commerce systems
title Applying a fuzzy trust model to e-commerce systems
title_full Applying a fuzzy trust model to e-commerce systems
title_fullStr Applying a fuzzy trust model to e-commerce systems
title_full_unstemmed Applying a fuzzy trust model to e-commerce systems
title_short Applying a fuzzy trust model to e-commerce systems
title_sort applying a fuzzy trust model to e-commerce systems
topic ecommerce platform
e-commerce systems
trust
e-commerce
fuzzy trust model
information systems
url http://hdl.handle.net/20.500.11937/23864