Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions
The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/23705 |
| _version_ | 1848751224118050816 |
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| author | Teah, Min Phau, Ian |
| author_facet | Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with brand consciousness, personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. A research model is developed together with an agenda of seven hypotheses. The main contributions of the proposed research are also delineated. |
| first_indexed | 2025-11-14T07:49:19Z |
| format | Working Paper |
| id | curtin-20.500.11937-23705 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:49:19Z |
| publishDate | 2008 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-237052017-01-30T12:38:44Z Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions Teah, Min Phau, Ian Singapore Counterfeits Luxury brands The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with brand consciousness, personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. A research model is developed together with an agenda of seven hypotheses. The main contributions of the proposed research are also delineated. 2008 Working Paper http://hdl.handle.net/20.500.11937/23705 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Singapore Counterfeits Luxury brands Teah, Min Phau, Ian Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions |
| title | Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions |
| title_full | Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions |
| title_fullStr | Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions |
| title_full_unstemmed | Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions |
| title_short | Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions |
| title_sort | counterfeiting in singapore: understanding consumer attitudes and purchase intentions |
| topic | Singapore Counterfeits Luxury brands |
| url | http://hdl.handle.net/20.500.11937/23705 |