The Effectiveness of SME Websites in a Business To Business Context

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The Effectiveness of SME Websites in a Business To Business Context

This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant...

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Bibliographic Details
Main Authors:	Stockdale, R., Lin, Chad, Stoney, S.
Other Authors:	Nitya Karmakar
Format:	Conference Paper
Published:	International Association for Development of the Information Society 2005
Subjects:	SMEs eQual websites evaluation
Online Access:	http://hdl.handle.net/20.500.11937/23630

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