The Effectiveness of SME Websites in a Business To Business Context
This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant...
| Main Authors: | , , |
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| Format: | Conference Paper |
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International Association for Development of the Information Society
2005
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/23630 |
| Summary: | This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant number of sites reflect little understanding of the attributes of good design or potential benefits to be gained from websites, there are examples of competent and effective website use. |
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