Why dissatisfied customers still desire long-term relationships

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Why dissatisfied customers still desire long-term relationships

A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship with their most preferred seed supplier, they nevertheless seek to maintain that...

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Bibliographic Details
Main Author:	Batt, Peter
Other Authors:	H. Hakansson
Format:	Conference Paper
Published:	Norwegian Institute of Management 2001
Online Access:	http://hdl.handle.net/20.500.11937/23521

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