Why dissatisfied customers still desire long-term relationships
A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship with their most preferred seed supplier, they nevertheless seek to maintain that...
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| Format: | Conference Paper |
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Norwegian Institute of Management
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/23521 |