Why dissatisfied customers still desire long-term relationships
A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship with their most preferred seed supplier, they nevertheless seek to maintain that...
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| Other Authors: | |
| Format: | Conference Paper |
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Norwegian Institute of Management
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/23521 |
| _version_ | 1848751174279233536 |
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| author | Batt, Peter |
| author2 | H. Hakansson |
| author_facet | H. Hakansson Batt, Peter |
| author_sort | Batt, Peter |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship with their most preferred seed supplier, they nevertheless seek to maintain that relationship. The desire to maintain the relationship is derived directly from the seed supplier's offer quality and the various commitments the preferred seed supplier makes to share the risks of growing potatoes in a highly unpredictable environment. The farmer's dissatisfaction is derived primarily from the seed supplier's inability to deliver good quality seed cost effectively and to adequately reward the farmer for their efforts in growing and harvesting the potato crop. |
| first_indexed | 2025-11-14T07:48:32Z |
| format | Conference Paper |
| id | curtin-20.500.11937-23521 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:48:32Z |
| publishDate | 2001 |
| publisher | Norwegian Institute of Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-235212022-09-06T05:37:46Z Why dissatisfied customers still desire long-term relationships Batt, Peter H. Hakansson C.A. Solberg L. Huemer L. Steigum A model of long-term relationships between potato farmers and their seed suppliers in the highlands of the Northern Phillipines reveals that while farmers are generally dissatisfied with the nature of their relationship with their most preferred seed supplier, they nevertheless seek to maintain that relationship. The desire to maintain the relationship is derived directly from the seed supplier's offer quality and the various commitments the preferred seed supplier makes to share the risks of growing potatoes in a highly unpredictable environment. The farmer's dissatisfaction is derived primarily from the seed supplier's inability to deliver good quality seed cost effectively and to adequately reward the farmer for their efforts in growing and harvesting the potato crop. 2001 Conference Paper http://hdl.handle.net/20.500.11937/23521 Norwegian Institute of Management fulltext |
| spellingShingle | Batt, Peter Why dissatisfied customers still desire long-term relationships |
| title | Why dissatisfied customers still desire long-term relationships |
| title_full | Why dissatisfied customers still desire long-term relationships |
| title_fullStr | Why dissatisfied customers still desire long-term relationships |
| title_full_unstemmed | Why dissatisfied customers still desire long-term relationships |
| title_short | Why dissatisfied customers still desire long-term relationships |
| title_sort | why dissatisfied customers still desire long-term relationships |
| url | http://hdl.handle.net/20.500.11937/23521 |