Exploring Impulse Buying in Services: Toward an Integrative Framework

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Exploring Impulse Buying in Services: Toward an Integrative Framework

Prior research on impulse buying focuses mostly on goods, ignoring its incidence in services despite growing evidence about the prevalence of impulsive behaviors across diverse consumption contexts. This paper introduces an integrative conceptual framework to study impulse buying in both goods and s...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Sivakumaran, B., Marshall, R.
Format:	Journal Article
Published:	Springer US 2014
Subjects:	Experience Search Intangible Credence Consumer impulsiveness Optimum stimulation level Self-monitoring Tangible Impulse buying
Online Access:	http://hdl.handle.net/20.500.11937/23415

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