Mixed methods research online: Problems and potential in business ethics research

© 2015 by IGI Global. All rights reserved. Contributing to the ongoing debate in research on sensitive issues such as business ethics, this chapter provides a discussion of mixed methods research design, examining the processes and challenges of developing and deploying an online survey tool using t...

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Main Authors: Issa, Theodora, Pick, David
Format: Book Chapter
Published: 2015
Online Access:http://hdl.handle.net/20.500.11937/23298
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author Issa, Theodora
Pick, David
author_facet Issa, Theodora
Pick, David
author_sort Issa, Theodora
building Curtin Institutional Repository
collection Online Access
description © 2015 by IGI Global. All rights reserved. Contributing to the ongoing debate in research on sensitive issues such as business ethics, this chapter provides a discussion of mixed methods research design, examining the processes and challenges of developing and deploying an online survey tool using technology within an interpretive mixed methods design. This chapter provides pointers on how to deploy this approach through technology to research business ethics using the example of researching ethical mindsets and its components, including spirituality and aesthetics. It is found that mixed methods research is an effective approach because it allows often sensitive issues (i.e. business ethics, aesthetics, spirituality) relating to questioning individuals' inner values and ethical propensities, which are usually subtle and difficult to measure and analyze constructs. While this tool was developed in the Australian context, it has the potential to form a foundation for wider examination and research in business ethics. The chapter contributes to the collective discussion of research methods using a framework that has both practical relevance and theoretical rigor.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-232982019-05-03T03:30:50Z Mixed methods research online: Problems and potential in business ethics research Issa, Theodora Pick, David © 2015 by IGI Global. All rights reserved. Contributing to the ongoing debate in research on sensitive issues such as business ethics, this chapter provides a discussion of mixed methods research design, examining the processes and challenges of developing and deploying an online survey tool using technology within an interpretive mixed methods design. This chapter provides pointers on how to deploy this approach through technology to research business ethics using the example of researching ethical mindsets and its components, including spirituality and aesthetics. It is found that mixed methods research is an effective approach because it allows often sensitive issues (i.e. business ethics, aesthetics, spirituality) relating to questioning individuals' inner values and ethical propensities, which are usually subtle and difficult to measure and analyze constructs. While this tool was developed in the Australian context, it has the potential to form a foundation for wider examination and research in business ethics. The chapter contributes to the collective discussion of research methods using a framework that has both practical relevance and theoretical rigor. 2015 Book Chapter http://hdl.handle.net/20.500.11937/23298 10.4018/978-1-4666-8195-8.ch022 restricted
spellingShingle Issa, Theodora
Pick, David
Mixed methods research online: Problems and potential in business ethics research
title Mixed methods research online: Problems and potential in business ethics research
title_full Mixed methods research online: Problems and potential in business ethics research
title_fullStr Mixed methods research online: Problems and potential in business ethics research
title_full_unstemmed Mixed methods research online: Problems and potential in business ethics research
title_short Mixed methods research online: Problems and potential in business ethics research
title_sort mixed methods research online: problems and potential in business ethics research
url http://hdl.handle.net/20.500.11937/23298