Determining motivation to engage in safe food handling behaviour
Purpose: To apply the protection motivation theory to safe food handling in order to determine the efficacy of this model for four food handling behaviours: cooking food properly, reducing cross-contamination, keeping food at the correct temperature and avoiding unsafe foods. Design: A cross-section...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Elsevier Ltd
2016
|
| Online Access: | http://hdl.handle.net/20.500.11937/23204 |
| _version_ | 1848751085389348864 |
|---|---|
| author | Mullan, Barbara Allom, Vanessa Sainsbury, Kirby Monds, L. |
| author_facet | Mullan, Barbara Allom, Vanessa Sainsbury, Kirby Monds, L. |
| author_sort | Mullan, Barbara |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: To apply the protection motivation theory to safe food handling in order to determine the efficacy of this model for four food handling behaviours: cooking food properly, reducing cross-contamination, keeping food at the correct temperature and avoiding unsafe foods. Design: A cross-sectional approach was taken where all protection motivation variables: perceived severity, perceived vulnerability, self-efficacy, response efficacy, and protection motivation, were measured at a single time point. Findings: Data from 206 participants revealed that the model accounted for between 40 and 48% of the variance in motivation to perform each of the four safe food handling behaviours. The relationship between self-efficacy and protection motivation was revealed to be the most consistent across the four behaviours. Implications: While a good predictor of motivation, it is suggested that protection motivation theory is not superior to other previously applied models, and perhaps a model that focuses on self-efficacy would offer the most parsimonious explanation of safe food handling behaviour, and indicate the most effective targets for behaviour change interventions. Originality: This is the first study to apply and determine the efficacy of protection motivation theory in the context of food safety. |
| first_indexed | 2025-11-14T07:47:07Z |
| format | Journal Article |
| id | curtin-20.500.11937-23204 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:47:07Z |
| publishDate | 2016 |
| publisher | Elsevier Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-232042017-09-13T13:57:03Z Determining motivation to engage in safe food handling behaviour Mullan, Barbara Allom, Vanessa Sainsbury, Kirby Monds, L. Purpose: To apply the protection motivation theory to safe food handling in order to determine the efficacy of this model for four food handling behaviours: cooking food properly, reducing cross-contamination, keeping food at the correct temperature and avoiding unsafe foods. Design: A cross-sectional approach was taken where all protection motivation variables: perceived severity, perceived vulnerability, self-efficacy, response efficacy, and protection motivation, were measured at a single time point. Findings: Data from 206 participants revealed that the model accounted for between 40 and 48% of the variance in motivation to perform each of the four safe food handling behaviours. The relationship between self-efficacy and protection motivation was revealed to be the most consistent across the four behaviours. Implications: While a good predictor of motivation, it is suggested that protection motivation theory is not superior to other previously applied models, and perhaps a model that focuses on self-efficacy would offer the most parsimonious explanation of safe food handling behaviour, and indicate the most effective targets for behaviour change interventions. Originality: This is the first study to apply and determine the efficacy of protection motivation theory in the context of food safety. 2016 Journal Article http://hdl.handle.net/20.500.11937/23204 10.1016/j.foodcont.2015.09.025 Elsevier Ltd fulltext |
| spellingShingle | Mullan, Barbara Allom, Vanessa Sainsbury, Kirby Monds, L. Determining motivation to engage in safe food handling behaviour |
| title | Determining motivation to engage in safe food handling behaviour |
| title_full | Determining motivation to engage in safe food handling behaviour |
| title_fullStr | Determining motivation to engage in safe food handling behaviour |
| title_full_unstemmed | Determining motivation to engage in safe food handling behaviour |
| title_short | Determining motivation to engage in safe food handling behaviour |
| title_sort | determining motivation to engage in safe food handling behaviour |
| url | http://hdl.handle.net/20.500.11937/23204 |