The impact of student engagement within a university setting: a social exchange perspective
The growing significance of the Australian tertiary education sector (Ibisworld, 2010) has created a number of managerial challenges facing higher learning institutes. This manuscript provides a conceptual framework encapsulating how student-university relationships can be modeled and the impact thi...
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| Other Authors: | |
| Format: | Conference Paper |
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Korean Scholars of Marketing Science
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/22935 |
| _version_ | 1848751012261658624 |
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| author | Loh, Claire Wong, David Kingshott, Russel |
| author2 | Seung-Hee Lee |
| author_facet | Seung-Hee Lee Loh, Claire Wong, David Kingshott, Russel |
| author_sort | Loh, Claire |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The growing significance of the Australian tertiary education sector (Ibisworld, 2010) has created a number of managerial challenges facing higher learning institutes. This manuscript provides a conceptual framework encapsulating how student-university relationships can be modeled and the impact this is likely to have upon the range of outcomes stemming from the relationship. By drawing upon social exchange theory (Thibaut & Kelly, 1959) and in particular tapping emotional value (Barlow & Maul, 2000) it is proposed that current student interactions with the university can predict future intentions. By drawing upon these conceptual areas this research outlines a potential new direction for research into how services marketing literature within the context of the higher education sector can be modeled. This has a wide number of managerial and scholarly implications and a number of these are discussed. |
| first_indexed | 2025-11-14T07:45:57Z |
| format | Conference Paper |
| id | curtin-20.500.11937-22935 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:45:57Z |
| publishDate | 2012 |
| publisher | Korean Scholars of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-229352017-02-28T01:36:45Z The impact of student engagement within a university setting: a social exchange perspective Loh, Claire Wong, David Kingshott, Russel Seung-Hee Lee The growing significance of the Australian tertiary education sector (Ibisworld, 2010) has created a number of managerial challenges facing higher learning institutes. This manuscript provides a conceptual framework encapsulating how student-university relationships can be modeled and the impact this is likely to have upon the range of outcomes stemming from the relationship. By drawing upon social exchange theory (Thibaut & Kelly, 1959) and in particular tapping emotional value (Barlow & Maul, 2000) it is proposed that current student interactions with the university can predict future intentions. By drawing upon these conceptual areas this research outlines a potential new direction for research into how services marketing literature within the context of the higher education sector can be modeled. This has a wide number of managerial and scholarly implications and a number of these are discussed. 2012 Conference Paper http://hdl.handle.net/20.500.11937/22935 Korean Scholars of Marketing Science fulltext |
| spellingShingle | Loh, Claire Wong, David Kingshott, Russel The impact of student engagement within a university setting: a social exchange perspective |
| title | The impact of student engagement within a university setting: a social exchange perspective |
| title_full | The impact of student engagement within a university setting: a social exchange perspective |
| title_fullStr | The impact of student engagement within a university setting: a social exchange perspective |
| title_full_unstemmed | The impact of student engagement within a university setting: a social exchange perspective |
| title_short | The impact of student engagement within a university setting: a social exchange perspective |
| title_sort | impact of student engagement within a university setting: a social exchange perspective |
| url | http://hdl.handle.net/20.500.11937/22935 |