Viewing generic prescription medicines in Australia - a consumers' perspective
This paper investigates consumer perception on generic medicines in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. A...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/22781 |
| _version_ | 1848750966860414976 |
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| author | Liang, Johan Phau, Ian |
| author_facet | Liang, Johan Phau, Ian |
| author_sort | Liang, Johan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper investigates consumer perception on generic medicines in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. A research model is developed together with an agenda of nine hypotheses that contain consumer concern, consumer knowledge, attitude towards PGM, willingness to pay more for branded PM, consumer trust in internet shopping, and likelihood not to purchase PGM from legitimate drug store or Internet. Theory of Reasoned Action (TRA) is used to explain the results based on the proposed research model in this study. Mail surveys are implemented to reach mature age population as the segment of the sample. Other relationship within the model and a number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated. |
| first_indexed | 2025-11-14T07:45:14Z |
| format | Working Paper |
| id | curtin-20.500.11937-22781 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:45:14Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-227812017-01-30T12:33:36Z Viewing generic prescription medicines in Australia - a consumers' perspective Liang, Johan Phau, Ian Theory of Reasoned Action consumer perception consumer trust Generic prescription medicines This paper investigates consumer perception on generic medicines in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. A research model is developed together with an agenda of nine hypotheses that contain consumer concern, consumer knowledge, attitude towards PGM, willingness to pay more for branded PM, consumer trust in internet shopping, and likelihood not to purchase PGM from legitimate drug store or Internet. Theory of Reasoned Action (TRA) is used to explain the results based on the proposed research model in this study. Mail surveys are implemented to reach mature age population as the segment of the sample. Other relationship within the model and a number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated. 2010 Working Paper http://hdl.handle.net/20.500.11937/22781 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Theory of Reasoned Action consumer perception consumer trust Generic prescription medicines Liang, Johan Phau, Ian Viewing generic prescription medicines in Australia - a consumers' perspective |
| title | Viewing generic prescription medicines in Australia - a consumers' perspective |
| title_full | Viewing generic prescription medicines in Australia - a consumers' perspective |
| title_fullStr | Viewing generic prescription medicines in Australia - a consumers' perspective |
| title_full_unstemmed | Viewing generic prescription medicines in Australia - a consumers' perspective |
| title_short | Viewing generic prescription medicines in Australia - a consumers' perspective |
| title_sort | viewing generic prescription medicines in australia - a consumers' perspective |
| topic | Theory of Reasoned Action consumer perception consumer trust Generic prescription medicines |
| url | http://hdl.handle.net/20.500.11937/22781 |