The celebrity endorsement industry: adapting to Web 2.0 and beyond

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The celebrity endorsement industry: adapting to Web 2.0 and beyond

The Hollywood entertainment industry and celebrity status has had a global impact on advertising and consumption since its emergence in the early 20th century. However, the advent of the Internet and social media has transformed popular culture. With YouTube having exceeded two billion views a day i...

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Bibliographic Details
Main Author:	Raphael, Jackie
Format:	Thesis
Language:	English
Published:	Curtin University 2013
Online Access:	http://hdl.handle.net/20.500.11937/227

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