A comparison of emotional responses between personal and historical nostalgia

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A comparison of emotional responses between personal and historical nostalgia

This research examines the differences in emotional responses of 806 respondents exposed to Personal or Historical Nostalgic advertising appeals using experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these emotions are explore...

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Bibliographic Details
Main Author:	Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Advertising appeal Personal Nostalgia Historical Nostalgia Experimental research Emotion intensity
Online Access:	http://hdl.handle.net/20.500.11937/22654

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