A comparison of emotional responses between personal and historical nostalgia
This research examines the differences in emotional responses of 806 respondents exposed to Personal or Historical Nostalgic advertising appeals using experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these emotions are explore...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/22654 |
| _version_ | 1848750930132992000 |
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| author | Marchegiani, Chris |
| author_facet | Marchegiani, Chris |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research examines the differences in emotional responses of 806 respondents exposed to Personal or Historical Nostalgic advertising appeals using experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these emotions are explored. As hypothesised, emotions are significantly more intense under the Personal Nostalgic condition compared to the Historical, although not in all five emotion components. This research highlights the need to treat Nostalgia as two separate appeals and provides insight useful to practitioners about these distinct reactions. It also suggests the need for future research into Personal and Historical Nostalgia?s effects. |
| first_indexed | 2025-11-14T07:44:39Z |
| format | Working Paper |
| id | curtin-20.500.11937-22654 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:44:39Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-226542017-01-30T12:32:52Z A comparison of emotional responses between personal and historical nostalgia Marchegiani, Chris Advertising appeal Personal Nostalgia Historical Nostalgia Experimental research Emotion intensity This research examines the differences in emotional responses of 806 respondents exposed to Personal or Historical Nostalgic advertising appeals using experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these emotions are explored. As hypothesised, emotions are significantly more intense under the Personal Nostalgic condition compared to the Historical, although not in all five emotion components. This research highlights the need to treat Nostalgia as two separate appeals and provides insight useful to practitioners about these distinct reactions. It also suggests the need for future research into Personal and Historical Nostalgia?s effects. 2009 Working Paper http://hdl.handle.net/20.500.11937/22654 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Advertising appeal Personal Nostalgia Historical Nostalgia Experimental research Emotion intensity Marchegiani, Chris A comparison of emotional responses between personal and historical nostalgia |
| title | A comparison of emotional responses between personal and historical nostalgia |
| title_full | A comparison of emotional responses between personal and historical nostalgia |
| title_fullStr | A comparison of emotional responses between personal and historical nostalgia |
| title_full_unstemmed | A comparison of emotional responses between personal and historical nostalgia |
| title_short | A comparison of emotional responses between personal and historical nostalgia |
| title_sort | comparison of emotional responses between personal and historical nostalgia |
| topic | Advertising appeal Personal Nostalgia Historical Nostalgia Experimental research Emotion intensity |
| url | http://hdl.handle.net/20.500.11937/22654 |