A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students

This research compares memorable tourism experiences (MTEs) of college students from two countries: the United States and Taiwan. Based on a sample of 599 college students (295 from the United States and 304 from Taiwan), the results showed that five out of the seven MTE factors (hedonism, refreshme...

Full description

Bibliographic Details
Main Author: Kim, Jong-Hyeong
Format: Journal Article
Published: Anatolia 2013
Online Access:http://hdl.handle.net/20.500.11937/22437
_version_ 1848750870473211904
author Kim, Jong-Hyeong
author_facet Kim, Jong-Hyeong
author_sort Kim, Jong-Hyeong
building Curtin Institutional Repository
collection Online Access
description This research compares memorable tourism experiences (MTEs) of college students from two countries: the United States and Taiwan. Based on a sample of 599 college students (295 from the United States and 304 from Taiwan), the results showed that five out of the seven MTE factors (hedonism, refreshment, novelty, meaningfulness, and knowledge) were significantly different between the two groups. In addition, the results revealed that the MTE factors of local culture and involvement were perceived to be important by both the groups. The findings of this study highlight which MTE factors should be emphasized upon in designing and promoting tourism programmes for each group separately and which important common factors should be satisfied for all visitors, regardless of cultural orientation.
first_indexed 2025-11-14T07:43:42Z
format Journal Article
id curtin-20.500.11937-22437
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T07:43:42Z
publishDate 2013
publisher Anatolia
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-224372017-09-13T13:52:22Z A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students Kim, Jong-Hyeong This research compares memorable tourism experiences (MTEs) of college students from two countries: the United States and Taiwan. Based on a sample of 599 college students (295 from the United States and 304 from Taiwan), the results showed that five out of the seven MTE factors (hedonism, refreshment, novelty, meaningfulness, and knowledge) were significantly different between the two groups. In addition, the results revealed that the MTE factors of local culture and involvement were perceived to be important by both the groups. The findings of this study highlight which MTE factors should be emphasized upon in designing and promoting tourism programmes for each group separately and which important common factors should be satisfied for all visitors, regardless of cultural orientation. 2013 Journal Article http://hdl.handle.net/20.500.11937/22437 10.1080/13032917.2012.762586 Anatolia restricted
spellingShingle Kim, Jong-Hyeong
A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students
title A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students
title_full A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students
title_fullStr A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students
title_full_unstemmed A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students
title_short A Cross-Cultural Comparison of Memorable Tourism Experiences of American and Taiwanese College Students
title_sort cross-cultural comparison of memorable tourism experiences of american and taiwanese college students
url http://hdl.handle.net/20.500.11937/22437