The impact of narrator age congruity on responses to a radio advertisement

QR Code

The impact of narrator age congruity on responses to a radio advertisement

This study assessed the impact of the congruity between the actual age of the participants and the perceived age of narrator voices upon responses to a radio advertisement for a fictitious university. Attribute transfer caused by stereotypical age perceptions provided the explanation for results ind...

Full description

Bibliographic Details
Main Authors:	Oakes, S., North, Adrian
Format:	Journal Article
Published:	Routledge 2011
Online Access:	http://hdl.handle.net/20.500.11937/22428

Similar Items

Reviewing congruity effects in the service environment musicscape
by: Oakes, S., et al.
Published: (2008)

Dance to the music! How musical genres in advertisements can sway perceptions of image
by: Oakes, Steve, et al.
Published: (2013)

Music Congruity Effects on Product Memory, Perception, and Choice
by: North, A., et al.
Published: (2015)

Using music to influence cognitive and affective responses in queues of low and high crowd density
by: Oakes, S., et al.
Published: (2008)

Antecedents and consequences of self-congruity
by: Roy, Rajat, et al.
Published: (2015)

The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment
by: Chieng, Fayrene Yew Leh
Published: (2018)

The effects of musical and voice “fit” on responses to advertisements
by: North, Adrian, et al.
Published: (2004)

She’-E-O Compensation Gap: A Role Congruity View
by: Wang, J., et al.
Published: (2018)

Rethoric in Radio Advertisements’ Discourse
by: Abu Bakar, Siti Saniah
Published: (2008)

Shaping and enhancing airport lounge experiences: the application of brand personality and image congruity theories
by: Lee, Sanghyeop, et al.
Published: (2017)

A funny thing happened on the way to the hypogeum: An account of crisis and congruity in the arena of indigenous mental health
by: Garvey, Darren
Published: (2012)

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
by: Goi, Chai Lee, et al.

The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior
by: Chua, Bee Lia, et al.
Published: (2019)

Age variations in judgments of ‘great’ art works
by: North, Adrian, et al.
Published: (2002)

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)

Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality
by: Do, H., et al.
Published: (2015)

Sub-varieties of Malaysian English in Malaysian radio advertisements
by: Low, Sin Yen
Published: (2019)

The Golden Age of Radio Astronomy
by: Ekers, Ronald
Published: (2010)

The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
by: Mohd Yusof, Jamaliah
Published: (2012)

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
by: Rabbanee, Fazlul, et al.
Published: (2020)

Gender bias in the evaluation of New Age music
by: Colley, A., et al.
Published: (2003)

Diffusion of responsibility on social networking sites
by: Martin, Katie, et al.
Published: (2015)

Affective and evaluative responses to pop music
by: North, Adrian, et al.
Published: (1998)

A Study to Measure the Efficacy of a Manualised Oral Narrative Intervention Programme for School-age Children with Narrative Delay
by: Glisson, Laura
Published: (2017)

Indigenous language advertising on radio: perceptions of MTN subscribers about Setswana radio commercials in Mahikeng, South Africa
by: Ogundeyi, Olanrewaju, et al.
Published: (2024)

How do location and control over the music influence listeners’ responses?
by: Krause, Amanda, et al.
Published: (2017)

Transmedia Storytelling and the Evolution of Popular Narrative in the Age of Social Media
by: Webster, Luke
Published: (2024)

The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias
by: Alias, Zuraini
Published: (2017)

Consumer acceptance and response to SMS advertising
by: Jamieson, Kyle
Published: (2012)

Narrative techno-enhancement: the impact of the digital visual effects (DVFx) in creative narrative performance
by: Hasrul Hashim,
Published: (2019)

Public Relations vs Advertising
by: Ismail, Tengku Adrian, et al.
Published: (2015)

Unleaded petrol advertisements: a survey of users' response
by: Abdul Azizal Abdul Aziz,
Published: (1994)

Unleaded petrol advertisements: a survey of users' response
by: Abdul Aziz, Abdul Azizal
Published: (1994)

Two Western Australian Primary Schools’ Responses to the Australian Curriculum, Assessment and Reporting Authority Guidelines on internationalisation in schools
by: Oakes, Ivan Alvin James
Published: (2017)

Input Type Effects On Students’ Written Narrative Responses
by: Mohd Izwan, Ramlee, et al.
Published: (2012)

Input Type Effects On Students’ Written Narrative Responses
by: Mohd Izwan, Ramlee, et al.
Published: (2012)

Public relations vs. advertising
by: Tengku Adrian Ismail,, et al.
Published: (2015)

Women's Responses towards Female Nudity in Advertising
by: Surendranath, Anupama
Published: (2012)

Women's Responses towards Female Nudity in Advertising
by: Surendranath, Anupama
Published: (2012)

Consumer responses to covert advertising in social media
by: Göbel, F., et al.
Published: (2017)

Cannot write session to /tmp/vufind_sessions/sess_8fjr8c67d3e2u8t23dqjtsqa0n