The role of lawfulness and legality toward purchasing counterfeits

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The role of lawfulness and legality toward purchasing counterfeits

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brand...

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Bibliographic Details
Main Authors:	Dix, Steve, Sequeira, Marishka
Other Authors:	Harry Timmermans
Format:	Conference Paper
Published:	Recent Advances in Retailing and Services Science 2010
Online Access:	http://hdl.handle.net/20.500.11937/22366

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