The role of lawfulness and legality toward purchasing counterfeits
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brand...
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Recent Advances in Retailing and Services Science
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/22366 |
| _version_ | 1848750851065118720 |
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| author | Dix, Steve Sequeira, Marishka |
| author2 | Harry Timmermans |
| author_facet | Harry Timmermans Dix, Steve Sequeira, Marishka |
| author_sort | Dix, Steve |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands. |
| first_indexed | 2025-11-14T07:43:24Z |
| format | Conference Paper |
| id | curtin-20.500.11937-22366 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:43:24Z |
| publishDate | 2010 |
| publisher | Recent Advances in Retailing and Services Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-223662017-01-30T12:30:57Z The role of lawfulness and legality toward purchasing counterfeits Dix, Steve Sequeira, Marishka Harry Timmermans This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands. 2010 Conference Paper http://hdl.handle.net/20.500.11937/22366 Recent Advances in Retailing and Services Science fulltext |
| spellingShingle | Dix, Steve Sequeira, Marishka The role of lawfulness and legality toward purchasing counterfeits |
| title | The role of lawfulness and legality toward purchasing counterfeits |
| title_full | The role of lawfulness and legality toward purchasing counterfeits |
| title_fullStr | The role of lawfulness and legality toward purchasing counterfeits |
| title_full_unstemmed | The role of lawfulness and legality toward purchasing counterfeits |
| title_short | The role of lawfulness and legality toward purchasing counterfeits |
| title_sort | role of lawfulness and legality toward purchasing counterfeits |
| url | http://hdl.handle.net/20.500.11937/22366 |