Consumer ethnocentrism: Reconceptualization and cross-cultural validation

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Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invaria...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	Association for Consumer Research (ACR) 2012
Online Access:	http://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10 http://hdl.handle.net/20.500.11937/22303

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