Consumer ethnocentrism: Reconceptualization and cross-cultural validation
Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invaria...
| Main Author: | |
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| Format: | Conference Paper |
| Published: |
Association for Consumer Research (ACR)
2012
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| Online Access: | http://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10 http://hdl.handle.net/20.500.11937/22303 |
| _version_ | 1848750832897490944 |
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| author | Sharma, Piyush |
| author_facet | Sharma, Piyush |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invariance of CETSCALE. This paperdevelops and tests a new multi-dimensional CE scaleto address these concerns. |
| first_indexed | 2025-11-14T07:43:06Z |
| format | Conference Paper |
| id | curtin-20.500.11937-22303 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:43:06Z |
| publishDate | 2012 |
| publisher | Association for Consumer Research (ACR) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-223032018-04-17T09:10:59Z Consumer ethnocentrism: Reconceptualization and cross-cultural validation Sharma, Piyush Prior research on ‘Consumer Ethnocentrism’(CE) shows mixed results across different productcategories, over time, and in relation with otherconstructs such as animosity, open mindedness,cosmopolitanism etc. Most studies also do notestablish the unidimensionality and cross-culturalmeasurement invariance of CETSCALE. This paperdevelops and tests a new multi-dimensional CE scaleto address these concerns. 2012 Conference Paper http://hdl.handle.net/20.500.11937/22303 http://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10 Association for Consumer Research (ACR) unknown |
| spellingShingle | Sharma, Piyush Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_full | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_fullStr | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_full_unstemmed | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_short | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_sort | consumer ethnocentrism: reconceptualization and cross-cultural validation |
| url | http://www.acrwebsite.org/volumes/1011044/volumes/ap11/AP-10 http://hdl.handle.net/20.500.11937/22303 |