Materialism and happiness as predictors of willingness to buy counterfeit luxury brands

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Materialism and happiness as predictors of willingness to buy counterfeit luxury brands

The study examines the effect of material values – namely material success, material happiness, material essentiality and material distinctiveness – and life satisfaction and lawfulness with regards to consumers’ attitude toward counterfeit luxury brands and their affect on consumers’ willingness to...

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Bibliographic Details
Main Author:	Trinh, Viet Dung
Format:	Thesis
Language:	English
Published:	Curtin University 2014
Online Access:	http://hdl.handle.net/20.500.11937/2214

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