Materialism and happiness as predictors of willingness to buy counterfeit luxury brands
The study examines the effect of material values – namely material success, material happiness, material essentiality and material distinctiveness – and life satisfaction and lawfulness with regards to consumers’ attitude toward counterfeit luxury brands and their affect on consumers’ willingness to...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/2214 |
| _version_ | 1848743891334856704 |
|---|---|
| author | Trinh, Viet Dung |
| author_facet | Trinh, Viet Dung |
| author_sort | Trinh, Viet Dung |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study examines the effect of material values – namely material success, material happiness, material essentiality and material distinctiveness – and life satisfaction and lawfulness with regards to consumers’ attitude toward counterfeit luxury brands and their affect on consumers’ willingness to buy counterfeit luxury brands. To test the research model, a new scale to measure and conceptualize materialism was developed and two new constructs: “material essentiality” and “material distinctiveness” were created. |
| first_indexed | 2025-11-14T05:52:46Z |
| format | Thesis |
| id | curtin-20.500.11937-2214 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:52:46Z |
| publishDate | 2014 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-22142017-02-20T06:37:29Z Materialism and happiness as predictors of willingness to buy counterfeit luxury brands Trinh, Viet Dung The study examines the effect of material values – namely material success, material happiness, material essentiality and material distinctiveness – and life satisfaction and lawfulness with regards to consumers’ attitude toward counterfeit luxury brands and their affect on consumers’ willingness to buy counterfeit luxury brands. To test the research model, a new scale to measure and conceptualize materialism was developed and two new constructs: “material essentiality” and “material distinctiveness” were created. 2014 Thesis http://hdl.handle.net/20.500.11937/2214 en Curtin University fulltext |
| spellingShingle | Trinh, Viet Dung Materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| title | Materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| title_full | Materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| title_fullStr | Materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| title_full_unstemmed | Materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| title_short | Materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| title_sort | materialism and happiness as predictors of willingness to buy counterfeit luxury brands |
| url | http://hdl.handle.net/20.500.11937/2214 |