The Impacts of Social Media on the Local Commercial Banks in Malaysia
From a business and marketing perspective, the media landscape has dramatically changed with traditional media supplemented or replaced by social media (Yu et al, 2013). It has become an important method for banks to build relationships with their customers (Econsultancy, 2013). The main purpose of...
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| Format: | Journal Article |
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ARRAY Development
2014
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| Online Access: | http://www.arraydev.com/commerce/jibc/2014-01/Goi_opinionv01.pdf http://hdl.handle.net/20.500.11937/21770 |
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