The Impacts of Social Media on the Local Commercial Banks in Malaysia
From a business and marketing perspective, the media landscape has dramatically changed with traditional media supplemented or replaced by social media (Yu et al, 2013). It has become an important method for banks to build relationships with their customers (Econsultancy, 2013). The main purpose of...
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
ARRAY Development
2014
|
| Subjects: | |
| Online Access: | http://www.arraydev.com/commerce/jibc/2014-01/Goi_opinionv01.pdf http://hdl.handle.net/20.500.11937/21770 |
| _version_ | 1848750683136720896 |
|---|---|
| author | Goi, Chai |
| author_facet | Goi, Chai |
| author_sort | Goi, Chai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | From a business and marketing perspective, the media landscape has dramatically changed with traditional media supplemented or replaced by social media (Yu et al, 2013). It has become an important method for banks to build relationships with their customers (Econsultancy, 2013). The main purpose of this paper is to review the impacts of social media on the banks, especially in terms of conversation, sharing, publishing and participation aspects. This paper also reviews the impacts of social media on the local commercial banks in Malaysia. |
| first_indexed | 2025-11-14T07:40:43Z |
| format | Journal Article |
| id | curtin-20.500.11937-21770 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:40:43Z |
| publishDate | 2014 |
| publisher | ARRAY Development |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-217702017-01-30T12:27:21Z The Impacts of Social Media on the Local Commercial Banks in Malaysia Goi, Chai sharing Malaysia participation local commercial banks social media conversation publishing From a business and marketing perspective, the media landscape has dramatically changed with traditional media supplemented or replaced by social media (Yu et al, 2013). It has become an important method for banks to build relationships with their customers (Econsultancy, 2013). The main purpose of this paper is to review the impacts of social media on the banks, especially in terms of conversation, sharing, publishing and participation aspects. This paper also reviews the impacts of social media on the local commercial banks in Malaysia. 2014 Journal Article http://hdl.handle.net/20.500.11937/21770 http://www.arraydev.com/commerce/jibc/2014-01/Goi_opinionv01.pdf ARRAY Development restricted |
| spellingShingle | sharing Malaysia participation local commercial banks social media conversation publishing Goi, Chai The Impacts of Social Media on the Local Commercial Banks in Malaysia |
| title | The Impacts of Social Media on the Local Commercial Banks in Malaysia |
| title_full | The Impacts of Social Media on the Local Commercial Banks in Malaysia |
| title_fullStr | The Impacts of Social Media on the Local Commercial Banks in Malaysia |
| title_full_unstemmed | The Impacts of Social Media on the Local Commercial Banks in Malaysia |
| title_short | The Impacts of Social Media on the Local Commercial Banks in Malaysia |
| title_sort | impacts of social media on the local commercial banks in malaysia |
| topic | sharing Malaysia participation local commercial banks social media conversation publishing |
| url | http://www.arraydev.com/commerce/jibc/2014-01/Goi_opinionv01.pdf http://hdl.handle.net/20.500.11937/21770 |