Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty

QR Code

Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty

This research examined the mediating effect of program loyalty on the relationships betweenvalue perception and relationship investment on customer loyalty in the context of a servicesretailer. We found that program loyalty mediates the relationship between the predictorvariables and customer loyalt...

Full description

Bibliographic Details
Main Authors:	Ramaseshan, Balasubramanian, Evanschitzky, H., Johnston, Megan
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Relationship investment Service retailer Value perception Program loyalty
Online Access:	http://hdl.handle.net/20.500.11937/21660

Similar Items

Consequence of customer loyalty to the loyalty program and to the company
by: Evanschitzky, H., et al.
Published: (2012)

The impact of Chinese value - customer Ren orientation on harmony, business relationship, service quality and loyalty
by: Lee, Bernard
Published: (2016)

Effects of relationship investment and value perception on customer loyalty
by: Ramaseshan, Balasubramani, et al.
Published: (2007)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

Does Employee Performance Affect Customer Loyalty in Pharmacy Services?
by: Rabbanee, Fazlul, et al.
Published: (2015)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
by: Mohammadi, Alireza
Published: (2019)

CUSTOMER LOYALTY IN THE SMALL MEDIUM SIZED RETAIL JEWELLERY FIRMS WHAT EXTENT DOES LOYALTY SCHEMES HAVE AN IMPACT ON REPEAT PATRONAGE? WHAT OTHER FACTORS CAUSE REPEAT PATRONAGE?: A DYADIC EXPLORATION
by: DALAL, AVANI
Published: (2006)

Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector
by: Ramanathan, Usha, et al.
Published: (2017)

A Study of Relationship Marketing in Chinese Retail market
by: Xue, Qiusha
Published: (2007)

Do loyalty programs affect the relationships between enterprises and customers? An empirical analysis in the grocery industry in Italy
by: Rosignoli, Manuele
Published: (2006)

Uncovering Factors Leading To Customer Loyalty in The Optical Industry
by: Toh, Thiam Seen
Published: (2017)

Creating customer value and the use of the product life cycle to generate strategic options for maturing low-cost service-retail markets -A case study on The Spirit Group value pub food retail concept"Two for One"
by: Twaites, Claire
Published: (2007)

The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
by: Haque, A. K. M. Ahasanul
Published: (2015)

The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia
by: Nikhashemi, Seyed Rajab, et al.
Published: (2016)

Relationship Marketing and Value Creation in a Business-to- Business Context: A Perspective of the Malaysian Retail Channel
by: Teng, Huey Jong
Published: (2010)

Exploring the importance of B2B relationship quality on customer loyalty: a study of the Chinese SaaS industry
by: Chunyan, Li
Published: (2022)

Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs
by: Kasiri, Leila Agha
Published: (2015)

The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies
by: Faed, Alireza, et al.
Published: (2010)

Does Satisfaction Mediate the Relationship Between Relationship Equity and Customer Loyalty?
by: Rabbanee, Fazlul, et al.
Published: (2012)

The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri
by: Basri, Nurfadhilah
Published: (2008)

Analysis on the antecedents of postgraduate students’ loyalty towards universities in Malaysia
by: Hussein, Ahmad Hata
Published: (2021)

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

Ultimate customer loyalty's Holy Grail
by: Ow, Mun Waei
Published: (2017)

Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
by: Roslaili, Lily Suryana
Published: (2011)

Service quality and mediating role of perceived value and international tourist satisfaction on tourist loyalty in 4- and 5- star hotels in Kuala Lumpur, Malaysia
by: Keshavarz, Yousef
Published: (2016)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets
by: Haque, A. K. M. Ahasanul
Published: (2014)

Effects of power influence on the relationship between department store and its subtenants in China
by: Yip, Leslie Sai-chung
Published: (2003)

The value of trading relationships between buyers and sellers of wine grapes in Australia
by: Hobley, Lynlee Ellen
Published: (2007)

Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana
by: Agbemabiese, George Cudjoe
Published: (2018)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman
by: Abdul Malek, Rosmalawaty, et al.
Published: (2015)

An Investigation of the Demand for Financial Advice in China's Retail Investment Markets
by: Ren, Haowei
Published: (2006)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

Effects of customer equity drivers on customer loyalty in B2B context
by: Ramaseshan, Balasubramanian, et al.
Published: (2013)

Effects of store loyalty on shopping mall loyalty
by: Rabbanee, Fazlul, et al.
Published: (2012)

Reaching Higher: Sacrifices and Brand Loyalty
by: Alafaleg, Nora
Published: (2024)

The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah
by: Abdullah, Norshafina
Published: (2007)

Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
by: Mustaffa, Abaidullah, et al.
Published: (2015)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)