Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty
This research examined the mediating effect of program loyalty on the relationships betweenvalue perception and relationship investment on customer loyalty in the context of a servicesretailer. We found that program loyalty mediates the relationship between the predictorvariables and customer loyalt...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/21660 |
| _version_ | 1848750651866087424 |
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| author | Ramaseshan, Balasubramanian Evanschitzky, H. Johnston, Megan |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Ramaseshan, Balasubramanian Evanschitzky, H. Johnston, Megan |
| author_sort | Ramaseshan, Balasubramanian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research examined the mediating effect of program loyalty on the relationships betweenvalue perception and relationship investment on customer loyalty in the context of a servicesretailer. We found that program loyalty mediates the relationship between the predictorvariables and customer loyalty, suggesting that implementing loyalty programs is useful forencouraging customer loyalty. Our results also empirically support the positive relationship between the value perception of a loyalty program and customer loyalty. |
| first_indexed | 2025-11-14T07:40:14Z |
| format | Conference Paper |
| id | curtin-20.500.11937-21660 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:40:14Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-216602022-11-21T06:47:06Z Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty Ramaseshan, Balasubramanian Evanschitzky, H. Johnston, Megan Daniela Spanjaard Sara Denize Neeru Sharma Relationship investment Service retailer Value perception Program loyalty This research examined the mediating effect of program loyalty on the relationships betweenvalue perception and relationship investment on customer loyalty in the context of a servicesretailer. We found that program loyalty mediates the relationship between the predictorvariables and customer loyalty, suggesting that implementing loyalty programs is useful forencouraging customer loyalty. Our results also empirically support the positive relationship between the value perception of a loyalty program and customer loyalty. 2008 Conference Paper http://hdl.handle.net/20.500.11937/21660 University of Western Sydney fulltext |
| spellingShingle | Relationship investment Service retailer Value perception Program loyalty Ramaseshan, Balasubramanian Evanschitzky, H. Johnston, Megan Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| title | Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| title_full | Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| title_fullStr | Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| title_full_unstemmed | Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| title_short | Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| title_sort | mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty |
| topic | Relationship investment Service retailer Value perception Program loyalty |
| url | http://hdl.handle.net/20.500.11937/21660 |