The role of social identity theory and employer attractiveness in recruiting workers acrossgenerations for healthcare organisations: the case of a major private hospital

The role of social identity theory and employer attractiveness in recruiting workers acrossgenerations for healthcare organisations: the case of a major private hospital

This paper uses the lens of Social Identity Theory (Ashforth & Mael 1989; Tajfel 1982), frompsychology and organisational psychology literature, and the concept of employer branding (Ambler& Barrow 1996; Ewing et al. 2002) from the marketing discipline, to investigate differing perceptionsof...

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Bibliographic Details
Main Author: Archer, Catherine
Other Authors: Jacquie Hutchinson
Format: Conference Paper
Published: University of Western Australia 2008
Subjects:
generations
employer brand
gender
Social identity theory
healthcare
Online Access:http://hdl.handle.net/20.500.11937/21441

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