APA (7th ed.) Citation

Dix, S., Phau, I., Jamieson, K., & Shimul, A. S. (2015). Investigating the drivers of consumer acceptance and response of SMS advertising.

Chicago Style (17th ed.) Citation

Dix, Steve, Ian Phau, Kyle Jamieson, and Anwar Sadat Shimul. Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising. 2015.

MLA (9th ed.) Citation

Dix, Steve, et al. Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising. 2015.