Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia

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Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia

This study utilizes the Total Food Quality Model to gain a better understanding of how Malaysian consumers make their decision to purchase fresh/chilled meat. We examine the association between quality cues and desired values (quality attributes) with regard to food that is guaranteed Halal, safe to...

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Bibliographic Details
Main Authors:	Chamhuri, N., Batt, Peter
Format:	Journal Article
Published:	Routledge 2013
Online Access:	http://hdl.handle.net/20.500.11937/21195

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