Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia
This study utilizes the Total Food Quality Model to gain a better understanding of how Malaysian consumers make their decision to purchase fresh/chilled meat. We examine the association between quality cues and desired values (quality attributes) with regard to food that is guaranteed Halal, safe to...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/21195 |
| _version_ | 1848750522400505856 |
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| author | Chamhuri, N. Batt, Peter |
| author_facet | Chamhuri, N. Batt, Peter |
| author_sort | Chamhuri, N. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study utilizes the Total Food Quality Model to gain a better understanding of how Malaysian consumers make their decision to purchase fresh/chilled meat. We examine the association between quality cues and desired values (quality attributes) with regard to food that is guaranteed Halal, safe to eat, healthy and nutritious, has a good taste, represents good value for money, and is produced in a way that protects the environment and worker welfare. The findings reveal that different quality cues assume different levels of importance when pursuing different desired values. |
| first_indexed | 2025-11-14T07:38:10Z |
| format | Journal Article |
| id | curtin-20.500.11937-21195 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:38:10Z |
| publishDate | 2013 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-211952017-09-13T13:53:46Z Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia Chamhuri, N. Batt, Peter This study utilizes the Total Food Quality Model to gain a better understanding of how Malaysian consumers make their decision to purchase fresh/chilled meat. We examine the association between quality cues and desired values (quality attributes) with regard to food that is guaranteed Halal, safe to eat, healthy and nutritious, has a good taste, represents good value for money, and is produced in a way that protects the environment and worker welfare. The findings reveal that different quality cues assume different levels of importance when pursuing different desired values. 2013 Journal Article http://hdl.handle.net/20.500.11937/21195 10.1080/08974438.2013.723999 Routledge fulltext |
| spellingShingle | Chamhuri, N. Batt, Peter Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia |
| title | Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia |
| title_full | Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia |
| title_fullStr | Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia |
| title_full_unstemmed | Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia |
| title_short | Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in the Purchase of Meat in Malaysia |
| title_sort | understanding the relationship between perceived quality cues and quality attributes in the purchase of meat in malaysia |
| url | http://hdl.handle.net/20.500.11937/21195 |