Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia

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Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia

Bibliographic Details
Main Author:	Rageh, Ahmed
Format:	Journal Article
Published:	The Haworth Press Inc 2012
Online Access:	http://hdl.handle.net/20.500.11937/21185

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