The impact of nonprofit brand orientation on organisational performance
Brands have become increasingly important to many nonprofit organisations. Consequently, brand orientation has emerged as an attractive business philosophy in this sector. In this study, the relationship between nonprofit brand orientation (NBO) and organisational performance is examined. Findings s...
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| Format: | Journal Article |
| Published: |
Westburn Publishers Ltd
2006
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| Online Access: | http://hdl.handle.net/20.500.11937/21100 |
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