Effects of Animosity and Allocentrism on Consumer Ethnocentrism: Social Identity on Consumer Willingness to Purchase
| Main Authors: | Huang, Y., Phau, Ian, Lin, Chad |
|---|---|
| Format: | Journal Article |
| Published: |
National Cheng Kung University
2010
|
| Online Access: | http://hdl.handle.net/20.500.11937/20935 |
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