Supermarket and media audit of health messages relating to seafood
A supermarket audit was conducted to observe any health messages available to consumers that were being displayed near seafood products. Other messages displayed near seafood and other foods were also recorded.Forty three retailers were visited during January of 2009. In addition, a brief media scan...
| Main Authors: | , , |
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| Format: | Working Paper |
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Centre of Excellence Science Seafood & Health (CESSH)
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/20689 |
| _version_ | 1848750378182508544 |
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| author | Nicholson, Claire McManus, Alexandra Fielder, Lynda |
| author_facet | Nicholson, Claire McManus, Alexandra Fielder, Lynda |
| author_sort | Nicholson, Claire |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A supermarket audit was conducted to observe any health messages available to consumers that were being displayed near seafood products. Other messages displayed near seafood and other foods were also recorded.Forty three retailers were visited during January of 2009. In addition, a brief media scan covering the six months leading up to the audit was also conducted to identify other seafood related health messages that consumers were exposed to.Key findings from the audit included: -Of the 43 retailers visited, 13 (30%) displayed some kind of healthmessage. -Twenty health messages were identified. -Half of the messages (n=10) described specific benefits of seafood or fish consumption. -Most retailers (91%) displayed some kind of non-health related message near seafood products. -Meat products were linked to barbeques and Australia Day more often than seafood; however seafood was linked to health more often than meat or poultry products. -Fish oil products promoted the specific benefits of Omega 3 intake. -Media articles contain information on the health benefits of seafood, but this information was sometimes conflicting or confusing. |
| first_indexed | 2025-11-14T07:35:53Z |
| format | Working Paper |
| id | curtin-20.500.11937-20689 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:35:53Z |
| publishDate | 2009 |
| publisher | Centre of Excellence Science Seafood & Health (CESSH) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-206892017-10-02T02:26:57Z Supermarket and media audit of health messages relating to seafood Nicholson, Claire McManus, Alexandra Fielder, Lynda health messages consumer information A supermarket audit was conducted to observe any health messages available to consumers that were being displayed near seafood products. Other messages displayed near seafood and other foods were also recorded.Forty three retailers were visited during January of 2009. In addition, a brief media scan covering the six months leading up to the audit was also conducted to identify other seafood related health messages that consumers were exposed to.Key findings from the audit included: -Of the 43 retailers visited, 13 (30%) displayed some kind of healthmessage. -Twenty health messages were identified. -Half of the messages (n=10) described specific benefits of seafood or fish consumption. -Most retailers (91%) displayed some kind of non-health related message near seafood products. -Meat products were linked to barbeques and Australia Day more often than seafood; however seafood was linked to health more often than meat or poultry products. -Fish oil products promoted the specific benefits of Omega 3 intake. -Media articles contain information on the health benefits of seafood, but this information was sometimes conflicting or confusing. 2009 Working Paper http://hdl.handle.net/20.500.11937/20689 Centre of Excellence Science Seafood & Health (CESSH) fulltext |
| spellingShingle | health messages consumer information Nicholson, Claire McManus, Alexandra Fielder, Lynda Supermarket and media audit of health messages relating to seafood |
| title | Supermarket and media audit of health messages relating to seafood |
| title_full | Supermarket and media audit of health messages relating to seafood |
| title_fullStr | Supermarket and media audit of health messages relating to seafood |
| title_full_unstemmed | Supermarket and media audit of health messages relating to seafood |
| title_short | Supermarket and media audit of health messages relating to seafood |
| title_sort | supermarket and media audit of health messages relating to seafood |
| topic | health messages consumer information |
| url | http://hdl.handle.net/20.500.11937/20689 |