Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products

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Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products

© 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness to buy hybrid products i.e. products that involve affiliations of two or more countries (such as branded in Japan but made in China). While consumers' reluctance to purchase foreign products...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, I., Kea, G., Huang, Y.
Format:	Journal Article
Published:	Pergamon 2016
Online Access:	http://hdl.handle.net/20.500.11937/20598

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