Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products
© 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness to buy hybrid products i.e. products that involve affiliations of two or more countries (such as branded in Japan but made in China). While consumers' reluctance to purchase foreign products...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Pergamon
2016
|
| Online Access: | http://hdl.handle.net/20.500.11937/20598 |
| _version_ | 1848750351218376704 |
|---|---|
| author | Cheah, Isaac Phau, I. Kea, G. Huang, Y. |
| author_facet | Cheah, Isaac Phau, I. Kea, G. Huang, Y. |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness to buy hybrid products i.e. products that involve affiliations of two or more countries (such as branded in Japan but made in China). While consumers' reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers' attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animistic tendencies towards foreign countries in question can be negated by the products' domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers' animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers' unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that Consumer Animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, Consumer Ethnocentrism does not take a significant role in influencing other constructs in the animosity model. |
| first_indexed | 2025-11-14T07:35:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-20598 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:35:27Z |
| publishDate | 2016 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-205982017-09-13T13:48:57Z Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products Cheah, Isaac Phau, I. Kea, G. Huang, Y. © 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness to buy hybrid products i.e. products that involve affiliations of two or more countries (such as branded in Japan but made in China). While consumers' reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers' attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animistic tendencies towards foreign countries in question can be negated by the products' domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers' animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers' unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that Consumer Animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, Consumer Ethnocentrism does not take a significant role in influencing other constructs in the animosity model. 2016 Journal Article http://hdl.handle.net/20.500.11937/20598 10.1016/j.jretconser.2016.01.018 Pergamon restricted |
| spellingShingle | Cheah, Isaac Phau, I. Kea, G. Huang, Y. Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products |
| title | Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products |
| title_full | Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products |
| title_fullStr | Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products |
| title_full_unstemmed | Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products |
| title_short | Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products |
| title_sort | modelling effects of consumer animosity: consumers' willingness to buy foreign and hybrid products |
| url | http://hdl.handle.net/20.500.11937/20598 |