Shock advertising – a sensationalised media construct?

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Shock advertising – a sensationalised media construct?

How does the practice of advertising work in comparison to the theory? By presenting the advertisers point of view, this allowed comparability with general rules of shock advertising and its redefinition. The main focus is on the definition of shock advertising, changes of the consumer perception an...

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Bibliographic Details
Main Author:	Pflaumbaum, Christine G
Format:	Thesis
Language:	English
Published:	Curtin University 2013
Online Access:	http://hdl.handle.net/20.500.11937/2040

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