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Constructing a brand identity scale for higher education institutions

Malaysia is a newly industrialized market economy and reliant upon foreign direct investment to increase its economic outlook. Being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign higher education providers wanting to expand th...

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Bibliographic Details
Main Authors:	Goi, M.T., Goi, Chai, Wong, David
Format:	Journal Article
Published:	Routledge 2014
Online Access:	http://hdl.handle.net/20.500.11937/20333

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