Roy, R., Rabbanee, F., & Sharma, P. (2015). Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing. Emerald Group Publishing Limited.
Chicago Style (17th ed.) CitationRoy, Rajat, Fazlul Rabbanee, and Piyush Sharma. Antecedents, Outcomes, and Mediating Role of Internal Reference Prices in Pay-what-you-want (PWYW) Pricing. Emerald Group Publishing Limited, 2015.
MLA (9th ed.) CitationRoy, Rajat, et al. Antecedents, Outcomes, and Mediating Role of Internal Reference Prices in Pay-what-you-want (PWYW) Pricing. Emerald Group Publishing Limited, 2015.
Warning: These citations may not always be 100% accurate.