Ismail, A. R. (2015). Leveraging the potential of word of mouth: The role of love, excitement and image of the brand. Korean Academy of Marketing Science.
Chicago Style (17th ed.) CitationIsmail, Ahmed Rageh. Leveraging the Potential of Word of Mouth: The Role of Love, Excitement and Image of the Brand. Korean Academy of Marketing Science, 2015.
MLA (9th ed.) CitationIsmail, Ahmed Rageh. Leveraging the Potential of Word of Mouth: The Role of Love, Excitement and Image of the Brand. Korean Academy of Marketing Science, 2015.
Warning: These citations may not always be 100% accurate.