Incorporating the effects of country of ownership: a study of Australian brands

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Incorporating the effects of country of ownership: a study of Australian brands

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity princ...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Country of origin Categorization theory Australia Confirmation bias
Online Access:	http://hdl.handle.net/20.500.11937/20201

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