FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT)

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FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT)

Bibliographic Details
Main Author:	Varua, Maria
Format:	Journal Article
Published:	World Business Institute 2012
Online Access:	http://researchdirect.uws.edu.au/islandora/object/uws:13267 http://hdl.handle.net/20.500.11937/20190

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