FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT)
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
World Business Institute
2012
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| Online Access: | http://researchdirect.uws.edu.au/islandora/object/uws:13267 http://hdl.handle.net/20.500.11937/20190 |
| _version_ | 1848750238353850368 |
|---|---|
| author | Varua, Maria |
| author_facet | Varua, Maria |
| author_sort | Varua, Maria |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T07:33:39Z |
| format | Journal Article |
| id | curtin-20.500.11937-20190 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:33:39Z |
| publishDate | 2012 |
| publisher | World Business Institute |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-201902018-12-14T00:55:34Z FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) Varua, Maria 2012 Journal Article http://hdl.handle.net/20.500.11937/20190 http://researchdirect.uws.edu.au/islandora/object/uws:13267 World Business Institute restricted |
| spellingShingle | Varua, Maria FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) |
| title | FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) |
| title_full | FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) |
| title_fullStr | FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) |
| title_full_unstemmed | FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) |
| title_short | FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT) |
| title_sort | fmcg portfolio budget allocation to price promotions using modern portfolio theory (mpt) |
| url | http://researchdirect.uws.edu.au/islandora/object/uws:13267 http://hdl.handle.net/20.500.11937/20190 |